3 Ways to Generate Quality Leads in Construction
REVAMP YOUR WEBSITE
Your website is just one of the many tools in your toolbox that you should invest in, maintain, and update when needed. We just finished a total revamp of nsbuilders.com, and I couldn’t be happier with the results. Your website will only be as good as you make it. So, if it’s been a while since you’ve updated it, then seriously consider a revamp. A great website should:
Build brand awareness—show and tell your business story
Be specific—outline precisely what services you provide
Include CTA (call to action) buttons on every page—these allow the user to quickly contact you, sign up for a newsletter, get more information, etc.
A blog with relevant, engaging, and quality content
Be user-friendly consistently throughout the site and have professional-grade images (use a local professional photographer)
Copy that is crisp, clean, and grammar-proofed (consider hiring a professional copywriter and a website designer with SEO expertise)
Above all, be relatable to your target customers. Build connections by sharing your story. Explain the passion that fuels you to deliver exceptional work. And an About Us page is the perfect way to introduce the team.
ASK FOR A REFERRAL
This is not the time to be shy—asking for a referral or a review is not shameless self-promotion. It is an excellent opportunity to allow your happy, satisfied clients to express their honest appreciation. Your work may be stellar—but if you fail to share that with the world, how do you expect to draw new clients?
Asking for and posting reviews is often underutilized but simple to do. Once you’ve completed a job and you know the client was thrilled, simply ask them: “Would you be willing to write a review that I can use on my website? Or post a comment on social media? Allow me to share some pics of the project details that we are so proud of?” And ask if they would be willing to refer you to friends, neighbors, or colleagues by sharing your business card as they show off that new spa-like bathroom or custom cabinetry in the luxury kitchen?
Getting a Google review, reviews on your website or posts to social media are excellent ways to generate leads and promote your construction business.
BE SEEN AND HEARD
Impress potential clients with videos and podcasts. Creating a short video isn’t that difficult or time-consuming. It literally takes a few minutes and you can use your phone—no expensive equipment required.
For example, you can say something as simple as this to your client: “Hey, I want to do a video testimonial for my website. Do you mind spending just a few minutes talking with me on camera about the project? I have three questions to ask you, and I’ll share them with you in advance. I just want to get your honest comments on your experience with our company, the quality of the work, and if you would recommend us. It would really go a long way in helping us to connect with more homeowners like yourself.” Yup, it’s that easy.
Then promote the video on all your social channels. A prospective new client is only a few taps away. Continue to build your video testimonial library. Then, when you are meeting with a prospect, direct them to your website and testimonials. Or send them a link—“Hey, check out this video clip of a project we did very similar in scope to what you’re thinking of doing.” Seeing the completed work and hearing the positive comments of the homeowner will add reinforcement to your pitch.
As you gear up for the workweek and outline your schedule, consider devoting a few minutes to generating new leads. Building your brand and followers is a smart investment in your business.
It’s time to discover what NS Builders can intentionally craft for you! Contact us today to get started on your custom dream home. Together, we can make it happen.
—Nick Schiffer